1664 – SINEBRYCHOFF
FINNISH COMMS AWARS WINNER PR 2024
This is how a blue bottle became the best-selling specialty beer in Finland.
The goal of the project was to bring the 1664 brand closer to consumers, fashion, and design. Here’s a comparison of the old feed (left) and the new, improved version (on the right).
Through strategic collaboration with community creators, I rebranded the brand’s social media presence, making it a space where everyone picking up a bottle of 1664 feels part of a fresh, effortlessly cool "bisse" culture. When the overall beer market was down by 1.4%, 1664 sales increased by 32.8% in 2024.
Social media before ISH
Social media after ISH
samsung NORDICS
creative industry stars in KOL program 2024-
As a creative entrepreneur, ISH is part of Samsung Nordic’s Key Opinion Leader (KOL) program, where we develop social media concepts for new product launches—both for our own channels and the client’s.
As a creative professional, I constantly provide feedback on the functionality of the product for creating social media content and collaborate with other Nordic KOL influencers on innovative marketing ideas for social media. The program includes "stars in their own fields," such as top dancers, Broadway actors, and musicians.
We make the brand easier for consumers to relate to by incorporating it into our own lifestyles.
ruisrock
Finnish Comms awards winner b2c 2023
In summer 2023, ISH partnered with Ruisrock to reinvent its social media presence. In July alone, our organic reach soared to 1.4 million unique users on TikTok and 1.2 million on Instagram, while generating over 2,000 media hits.
The audience engaged with social media content so much during the festival that Meta thought the account was a bot.
Social media strategies between 2022-2024 included many different campaigns like: friend search, April Fool’s joke, the hullabaloo around Frööbelin Palikat, true fans tell you, and backstage camera.
roosa nauha
Values, community and humanity 2022–2024
I collaborated with the Roosa nauha team and their corporate partners from 2022 to 2024, brainstorming concepts for their annual fall campaigns. Together, we developed creative ideas and explored influencer partnerships to support the charity drive.
I presented the social media trends and tips that were in a key position to the campaign’s fundraising.
From 2022-2024, the Roosa nauha collection increased by 400,000 €.
haavisto 2024
haavistok goes viral
ISH took part in the presidential election campaign, primarily focusing on TikTok, where I helped conceptualize, consult, and create content.
Haavistok was started from scratch and it developed into something very valuable during the election.
Haavisto's campaign was particularly successful in reaching young people and breaking down issues into social media-friendly formats, even though the campaign did not result in an election victory for the presidential candidate.
zalando
Finland Fit Check 2024
In 2024 together with Hypement ISH created the TikTok #FinlandFitCheck-campaign, where influencers encouraged consumers to participate in a Zalando gift card giveaway by sharing their own outfits under the hashtag.
Mellakka Helsinki organized a PR event as part of Zalando’s SS24 campaign, aiming to enhance the credibility of street fashion in Finland.
The event brought together pioneers of Finnish street style, including @ainocollin, @_saintolga, @miguelhurtado, and @babyfacebax.
spontaneous social media buzz 2022–2024
The social media strategy was updated to bring more joy and humor to the event’s communication on Meta’s platforms and TikTok.
Short videos were created spontaneously, reacting to trending moments in real time. Speed was essential for this one-night event, especially as media outlets quickly shared videos from the event.
ISH created a social media strategy and produced all content itself, both in advance marketing and on site at the event. Millions of people were reached on social media in a single evening. The content received exceptional feedback even on Instagram, a platform where engagement rates are typically lower.
Helsinki new year
puistokatu 4
Social MEdia strategy 2023–2024
A space for Science and Hope - Puistokatu 4 needed a social media plan from scratch. In a nutshell:
LinkedIn proved to be an excellent platform for thought leadership and networking. The CEO's account was successfully utilized to serve the exposure of the entire community.
On Instagram we highlighted content such as "Hidden gem in Helsinki" and "A place in Helsinki where Finland’s top researchers work in a mansion’s attic!".
On TikTok young creators interviewed researchers and these were particularly well-received. The chosen TikTok faces presented their expertise, and interesting short video clips were edited from the experts' own speeches.
ISH created the strategy to make science more understandable and managed the social media for two years with the client.
Lux helsinki
festival audience engagement 2022–2024
Between 2022–2024 together with Mellakka Helsinki crew we crafted a distinctive voice for Lux Helsinki while aiming to foster deeper audience engagement with the festival.
Through compelling content and successful social media campaigns, such as the #valohaaste, the event gained significant visibility.
In 2023, the social media coverage of the war-themed installation at Kansalaistori, lead to increased media coverage, including a dedicated episode on Yle’s Kulttuuriykkönen and a feature in Helsingin Sanomat.
